August 22, 2008
Asda announces UK’s cheapest mobile phone deals
Shopping giant ,Asda, has unveiled its latest mobile phone deal in the pay-as-you-go price war.
The retailer announced that it would halve its current flat-rate calls from 16p to 8p and the cost of text messaging will be reduced from 5p to 4p.
It is estimated that Asda has around 150,000 mobile phone customers and has now laid claim to being the cheapest pay-as-you-go supplier in the UK- a title that had been previously claimed by Ikea after it had introduced a mobile phone package that charged calls at a rate of 9p per minute.
Industry experts believe that the ability of major retailers to undercut each other will benefit Britain’s 46 million pay-as-you-go customers. However, traditional mobile operators such as Vodafone,02 and Orange have announced that they will increase their tariffs.